ONLINE MARKETING &
Passionate about all thinks digital, I love finding ways to drive traffic that converts. Feel free to take a look around my Vcard.
- Jeff Chiarelli
- N. Richland Hills, TX
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Online multi-channel marketing and eCommerce professional accomplished in creating and leading high impact marketing campaigns and eCommerce strategies that consistently meet and exceed aggressive e-business goals. Initiated ground breaking programs and delivered large revenue gains. Strong leader known for tenacity and positive “can-do” attitude. Fully fluent in interactive, internet and eCommerce technologies and tools.
Areas of Expertise
- Paid & Organic Search Engine Marketing
- eCommerce Strategies & Technologies
- E-mail, Affiliate & Social Media Marketing
- Enterprise Web Analytics
- Product Launch Strategy & Execution
- Web Design / Development
- Customer Acquisition & Retention
- Project Management
Marketing Manager2009 - 2012
Led the development and execution of several successful online acquisition and retention plans that drove rapid growth for financial services properties utilizing robust tactical multi-channel advertising strategies including: paid search, organic search, affiliate, lead generation, e-mail, social media and web analytics. Accountable for the P/L on a $15 million dollar annual marketing budget. Created and deployed advertising campaigns and directed content creation that positioned the brand and marketing with a competitive distinction and achieved 150% increase in traffic and a 2x increase in YOY conversions. Pioneered the use of A/B and multivariate testing software which led to an 85% increase in conversion rates. Spearheaded the replacement of inadequate in-house reporting with actionable enterprise analytics that provided the entire organization with superior reporting and analysis. Negotiated contracts and guided integrations with vendors that provided marketing tools and services that drove insight, innovation and growth.
eCommerce Manager2008 - 2009
Fitz & Floyd
Owned and managed the online customer experience including design aesthetic, content, navigation, information architecture, branding/marketing, performance, functionality and usability. Coordinated the creation, implementation and execution of all online advertising and merchandising activities including multi-channel marketing, digital promotions, website creative, e-mail campaigns, merchandising, cross-sells, up-sells and site search. Launched new marketing channels (affiliate & comparison shopping) and improved existing channels (SEO, SEM, eMail) that produced 40% lift in traffic. Redesigned site navigation and checkout experience resulting in 20% increase in orders and a 35% increase in revenue. Produced and presented regular KPI reporting to executive team.
eCommerce Marketing Manager2006- 2008
Guided strategic planning, development and leadership for all online marketing and eCommerce activities, transforming the direct to consumer online business into a best in class wireless software storefront. Planned and executed strategies to improve the desktop store and launch the mobile store and built out a broad multi-channel marketing strategy that lead to consistent 25% increase in traffic yearly. Directed improvements in site navigation, internal site search, checkout flow and inference based cross-selling and eMail targeting that grew YOY revenue by 30%. Pioneered the use of A/B testing and enterprise analytics to gain powerful insights the doubled conversion rates and AOV. Established, reported on and presented monthly directional metrics to measure success.
Team Lead2004 - 2006
Managed, mentored and trained a 15-person staff that produced website and online marketing for Superpages advertisers. Conceptualized, developed and implemented a system that improved efficiency and quality which was adopted and utilized nationwide. Facilitated and conducted team meetings, delivered recognition and communicated company vision and goals. Prepared and interpret data from a variety of reports to track metrics and ensured that the team meet and exceeded the desired goals. Interviewed and hired prospective employees. Resolved challenging performance, ethical and employee issues through aggressive corrective actions and a leadership style that inspired top performance.
Web Designer / Developer2001- 2004
Consulted with clients on the creation of an effective website and how to drive traffic and generate customer and sales growth. Designed, developed and maintained web sites for clients in a fast paced environment. Independently conceived, developed, and implemented several high impact projects which addressed quality, quantity and value of web sites produced for clients.
B.A. in Economics1995-2001
Texas Christian University
Software & Marketing Tools
Adobe Creative Suite
Bid Management Software
eMail Marketing Software
Born in Massachusetts and raised in Plymouth, my adventurous side led me to Fort Worth, TX to attend college at TCU where I would meet my future wife during orientation. After graduation we settled down in the suburbs outside of Fort Worth. My wife became an elementary principal and is currently a curriculum coordinator for a local school district, while I pursued my career in online marketing and eCommerce. We started a family, and I am now the proud father of two beautiful girls. I spend most of my free time bouncing back and forth between soccer practices, swim lessons and birthday parties.
An avid sports fan and tech geek, I love to tinker with the latest hot gadgets or watch my beloved TCU Horn Frogs or New England teams compete in whatever sports are in-season.
- North Richland Hills, TX
- Email: email@example.com
- Phone: 817.938.6411
- Website: www.jeffchiarelli.com